Executive Summary
A new generation of intelligent platform for building conscious, deep and happy relationships.
Problem
Modern relationships are in crisis.
Divorce statistics in most countries of the world exceed 40-60%, and the number of single people is growing rapidly. Superficial acquaintances focused on appearance and passion do not lead to stable unions. People suffer from repetitive scenarios, emotional burnout, lack of intimacy skills and self-understanding.
This personal pain gradually develops into social degradation: loneliness, anxiety, broken families, traumatized children and, in the long term, the loss of the value of love as the basis of human interaction.
Modern relationships are in crisis.
Divorce statistics in most countries of the world exceed 40-60%, and the number of single people is growing rapidly. Superficial acquaintances focused on appearance and passion do not lead to stable unions. People suffer from repetitive scenarios, emotional burnout, lack of intimacy skills and self-understanding.
This personal pain gradually develops into social degradation: loneliness, anxiety, broken families, traumatized children and, in the long term, the loss of the value of love as the basis of human interaction.
NSD — solution
NSD is an innovative AI system for selecting an ideal partner, diagnosing compatibility and supporting relationships, combining:
Psychological tests (MBTI, Big Five, Reiss Motivation, etc.);
Hormonal profile (neurochemistry and biology);
Astrology and human design (deep typology);
AI assistants:
→ Karpman - a guide to self-knowledge;
→ Family AI psychologist - accompanies a couple from the first date to mature crises;
→ Mediator - helps find solutions in conflict situations;
Integration with live specialists: psychologists, coaches, nutritionists and therapists.
This is much more than a dating app. This is a new relationship model.
NSD is an innovative AI system for selecting an ideal partner, diagnosing compatibility and supporting relationships, combining:
Psychological tests (MBTI, Big Five, Reiss Motivation, etc.);
Hormonal profile (neurochemistry and biology);
Astrology and human design (deep typology);
AI assistants:
→ Karpman - a guide to self-knowledge;
→ Family AI psychologist - accompanies a couple from the first date to mature crises;
→ Mediator - helps find solutions in conflict situations;
Integration with live specialists: psychologists, coaches, nutritionists and therapists.
This is much more than a dating app. This is a new relationship model.
Project goal
To create a platform (app) that can change the lifestyle of millions of people, making conscious love, mature intimacy and compatibility not the exception, but the norm.
To create a platform (app) that can change the lifestyle of millions of people, making conscious love, mature intimacy and compatibility not the exception, but the norm.
KNOW HOW — the Secret Ingredient NSD
The NSD project is based on a unique intellectual development — an algorithmic formula for selecting compatible people based on 38 parameters collected from different fields of knowledge:
Psychology (MBTI, Big Five, attachments, EQ, motivations, values, attitudes, etc.);
Hormonal profile (analysis of biochemistry and neurotransmitters);
Astrology (Jyotish chart, transits, rulers);
Human Design (Human Design: type, strategy, centers, profiles);
Behavioral patterns and emotional reactions;
Family scenarios and traumatic background;
Assessment of maturity, empathy, readiness for union.
Unlike other platforms, NSD does not look for "twins" or people with matching profiles.
Our algorithm builds resonant compatibility: where synchronicity and deep acceptance arise according to some metrics, and an incentive for growth and complementarity according to others.
We use different matching formulas depending on the type of relationship:
For romantic and family unions — the formula focuses on closeness, security, synergy in mission, biochemistry and spiritual maturity;
For business and creative partnerships — the formula is based on the complementarity of thinking styles, pace, values and motivation;
For intergenerational relationships — the model of adaptive empathy, vulnerability and psychological plasticity is used.
These formulas are the result of many years of research, practice and synthesis of science, anthropology and human wisdom. They form the core of the intellectual property of the NSD project, with the prospect of patenting and scalability.
The NSD project is based on a unique intellectual development — an algorithmic formula for selecting compatible people based on 38 parameters collected from different fields of knowledge:
Psychology (MBTI, Big Five, attachments, EQ, motivations, values, attitudes, etc.);
Hormonal profile (analysis of biochemistry and neurotransmitters);
Astrology (Jyotish chart, transits, rulers);
Human Design (Human Design: type, strategy, centers, profiles);
Behavioral patterns and emotional reactions;
Family scenarios and traumatic background;
Assessment of maturity, empathy, readiness for union.
Unlike other platforms, NSD does not look for "twins" or people with matching profiles.
Our algorithm builds resonant compatibility: where synchronicity and deep acceptance arise according to some metrics, and an incentive for growth and complementarity according to others.
We use different matching formulas depending on the type of relationship:
For romantic and family unions — the formula focuses on closeness, security, synergy in mission, biochemistry and spiritual maturity;
For business and creative partnerships — the formula is based on the complementarity of thinking styles, pace, values and motivation;
For intergenerational relationships — the model of adaptive empathy, vulnerability and psychological plasticity is used.
These formulas are the result of many years of research, practice and synthesis of science, anthropology and human wisdom. They form the core of the intellectual property of the NSD project, with the prospect of patenting and scalability.
Mission
A happy society begins with happy children.
Happy children grow up in happy families.
NSD provides everything necessary to build a new Institute of Family - through science, technology and support.
Half of all profits received by the founders from their share is directed to the implementation of the project "Family House" - a new model of care for children left without parental warmth.
A happy society begins with happy children.
Happy children grow up in happy families.
NSD provides everything necessary to build a new Institute of Family - through science, technology and support.
Half of all profits received by the founders from their share is directed to the implementation of the project "Family House" - a new model of care for children left without parental warmth.
Monetization
- Subscription (Freemium + Premium);
- Upsales: paired analyses, paid recommendations, AI assistants;
- White-label solutions for coaches, schools and retreats;
- Commission model with live specialists.
Goals for the first year after launching the MVP
- 1,000,000 users in 10+ countries;
- Launch of the full version of the platform with a mobile application;
- Creation of a sustainable NSD community with a high level of involvement and trust.
Investment request
- Amount: $600,000.
- Goal: MVP development, launch, platform support, marketing for 6 months.
- Format: hybrid model (share, crowdfunding, delegation of tasks with payment/shares).
Status
- The platform's ideology and structure have been formed.
- The founding team has been formulated.
- The launch and promotion strategy is ready.
- The collection of partners and investors has begun.
Growth of the estimated project value and brand capitalization
The creation of NSD is initially focused not on short-term profit, but on sustainable long-term capitalization of both the technological product and the social brand. The estimated value of the project will grow with the growth of users, branding, AI training, data and partner ecosystems.
Valuation Drivers:
*The film "Thirsty for Love" is an auteur feature film about how love ceases to be an accident and becomes art.
Estimation of current and future project value:
Methods for assessing the market value of a project:
1. DCF (Discounted Cash Flow) Method
▸ Cash flow forecast from subscriptions, consulting, B2B;
▸ Application of discount rates depending on the project stage.
2. Multiplier Method (ARR/ARPU/DAU)
▸ Using average market rates in HealthTech/RelationshipTech;
▸ Valuation by revenue multiple (from 5× to 20×).
3. Data Asset Valuation Method
▸ Growth of a database of unique psychological and hormonal profiles;
▸ Value of a trained AI model on millions of inputs/outputs.
1. DCF (Discounted Cash Flow) Method
▸ Cash flow forecast from subscriptions, consulting, B2B;
▸ Application of discount rates depending on the project stage.
2. Multiplier Method (ARR/ARPU/DAU)
▸ Using average market rates in HealthTech/RelationshipTech;
▸ Valuation by revenue multiple (from 5× to 20×).
3. Data Asset Valuation Method
▸ Growth of a database of unique psychological and hormonal profiles;
▸ Value of a trained AI model on millions of inputs/outputs.
Return on Investment Forecast:
Cap Table:
Distribution of reserve share (in fact)
The 19% reserve is not distributed until the end of the first investment round. After 12 months from the launch of the MVP, if no additional rounds have occurred, the share is redistributed among the participants in proportion to the actual contributions.
The 19% reserve is not distributed until the end of the first investment round. After 12 months from the launch of the MVP, if no additional rounds have occurred, the share is redistributed among the participants in proportion to the actual contributions.
Dear Investors, Partners, Colleagues and all interested parties!
Thank you for your attention and we invite you to review the full version of the Business Plan in Google Docs, where you can also leave your comments on the relevant sections of the document (ask questions, make suggestions).